INTERSCOPE x LEVI’S TEES + JEANS
During the Levi’s takeover during summer, we curated a month-long residency at their Tees + Jeans Abbot Kinney store, showcasing their deep westside roots alongside hip-hop culture throughout Los Angeles. The Interscope Records story was told through studio memorabilia, platinum records, vintage gear and personalized imagery to give visitors the feeling like they’re in a real recording session with leading Interscope artists like Dr. Dre, Kendrick Lamar, and Eminem. To kick off the shop takeover, the two brands hosted an exclusive, soulful performance from artist Westside Boogie for his top fans.